Should My Wannabe Influencer Pal Stop Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

She also anticipates that I will to film her at inconvenient times. Often I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has turned into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I don’t want our friendship to become merely a tally of favours. I don’t feel she’s fake or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me smiling with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being filmed, altered, or shared for an audience. I’m not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who execute that style of informal, self-made film-making.

Creating content is my version of living actively: observing the nuances, posting them with an viewership that appreciates the art behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my method of sharing opportunities, giving her a opportunity to witness behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the work we make together can achieve: an opening. I know not all people enjoys being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but friends support one another in minor capacities. I thought recording a short video now and then would be fun for her. Innovation flourishes in partnership, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Clearly content creation is not a substitute for real connection: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a companion film you. I get that it's her job, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is content. She must to respect her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life online, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Create some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Jonathan Hernandez
Jonathan Hernandez

A seasoned analytics expert with a passion for decoding probability and empowering others through data-driven decisions.